Genealogists, embarking on the creation of their website, should give careful consideration to selecting a domain that effectively represents their work and appeals to their target audience. The choice of a domain is not only a web address; it’s a key aspect of branding and online presence. Here are some tips for genealogists when choosing a domain for their website:
- Relevance and Clarity:
The domain should clearly reflect the nature of genealogical research.
Users should be able to identify immediately that the website is a valuable resource for genealogy information. - Simplicity and Memorability:
Aim for a domain that is easy to remember and type.
Avoid complex spellings, special characters, or lengthy terms that might confuse users. - Incorporate Surnames or Themes:
If feasible, consider including a surname or another relevant term in the domain.
This not only enhances the website’s identity but also aids search engine visibility. - Avoid Abbreviations:
Unless using widely recognized and understood abbreviations, it’s generally advisable to steer clear of them.
Clear, spelled-out terms are often more user-friendly. - Check Domain Availability:
Verify that your desired domain is available for registration.
It’s also helpful to explore alternative domain names if your first choice is already taken. - Avoid Trademark Violations:
Be cautious about using names that might infringe on trademarks of well-known companies or organizations. This could lead to legal complications. - Consider Regional Focus:
If your genealogical research is specific to a particular region or country, consider incorporating this into the domain.
For instance, “germangenealogy.com” for German ancestry research. - Long-Term Considerations:
Think about the longevity of your chosen domain.
Opt for a name that not only suits your current focus but will also remain relevant in the future.
For instance, a genealogist might choose a domain like “SurnameGenealogy.com” or “RegionalAncestry.org.” Ultimately, the selected domain should effectively encapsulate the personality, focus, and goals of the genealogical research, contributing to a strong online presence and brand identity.
To select the top level domain, please read this article.