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Which top level domain?

When genealogists are selecting a Top-Level Domain (TLD) for their website, it’s crucial to choose an option that aligns with their goals, audience, and the nature of their genealogical research. The TLD is the last part of a domain name (e.g., .com, .org, .net), and it can have implications for the perception and functionality of the website. Here are some considerations for genealogists when choosing a TLD:

  1. .com for Versatility:
    The .com TLD is widely recognized and often associated with commercial entities.
    Choosing a .com domain can convey a professional image and is versatile, suitable for both personal and professional genealogy websites.
  2. .org for Organizations:
    The .org TLD is traditionally associated with non-profit organizations.
    If your genealogy website serves educational or non-commercial purposes, .org can be a suitable choice, indicating a commitment to providing valuable information.
  3. .net for Networks:
    The .net TLD is commonly used for networks and can be suitable if your genealogy website is part of a broader network of researchers or if collaboration is a central theme.
  4. Country-Specific TLDs:
    Consider using a country code TLD (ccTLD) if your genealogical research is focused on a specific country.
    For example, .us for the United States, .ca for the Canada, etc.
    This can help emphasize the regional focus of your work.
  5. New TLDs for Creativity:
    With the introduction of numerous new TLDs (e.g., .family, .ancestry, .heritage), genealogists have the opportunity to choose a domain that is specific and creative.
    These newer TLDs can help your website stand out and convey the nature of your work more precisely.
  6. Avoid Uncommon or Obscure TLDs:
    While unique TLDs might be intriguing, it’s essential to ensure that they are easily recognizable and memorable.
    Uncommon TLDs may confuse visitors and affect the credibility of the website.

Ultimately, the choice of TLD should align with your genealogical brand, purpose, and the image you wish to convey. It’s advisable to strike a balance between professionalism, creativity, and relevance to create a memorable and effective online presence for your genealogy website.

Please do not hesitate to contact us if you have any questions.